RateMyProfessors.com (RMP) is the highest trafficked free online destination for researching and rating professors from colleges and universities across the U.S, Canada, and the United Kingdom. Viacom Media Networks was looking for an agency to optimize and re-imagine the RMP experience across the web, smartphones and tablets.
Rate My Professors is an enormously popular site, containing over 14 million ratings of professors at over 7,000 schools. With traffic peaking in the millions of users per day, keeping the design simple, efficient and fun was a must.
Typical users peruse dozens of reviews at a time. To allow for quick scanning and sorting, our UX relied on fast, visual cues – colorful iconography and an innovative and concise new tagging system. We also revamped the review process to be more intuitive and user-friendly, while keeping it dependably confidential.
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