Relevance: education | recruitment | hyperlocal

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Context:

In the wake of COVID-19 many Catholic schools closed due to low enrollment dates & hobbled fundraising. We partnered with the Archdiocese of Los Angeles to support their media plan, creative copy, paid & digital media (including banners and microsite development), and social media needs. Within their targeted regions of Los Angeles, Santa Barbara and Ventura and a budget of $20,000, we reached out to targeted families to inform and encourage new enrollment within their Catholic schools. The narrative they wanted to build through their media efforts was:

• Catholic schools are open, safe and offer in-person/hybrid options.
• Catholic schools experienced an increase in academic performance during the pandemic.
• Catholic education is affordable and there is tuition assistance available. 

So, we set out to provide prospective (interested families) key information about the Archdiocese of Los Angeles’ Catholic School, how they’ve been resilient and how they have increased academic performance. Targeting parents of school-age children and communities connected to Catholic schools, paid media drove results across social media (Facebook, Instagram, YouTube) and were strategically scheduled to create awareness on how Catholic schools are approaching the upcoming school year.

During the campaign, services we provided were set up, reported, optimized, and adjusted to maximize results within the available budget, which exceeded expectations. 

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Results: 

• 14,708 clicks to the LA Catholics website
• 1,138,759 ad impressions
• 800+ leads

By creating this community outreach in video & print and in both English and Spanish languages, we could successfully expand our reach & ultimately increase enrollment numbers.

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Outreach Materials:

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Newsletters:

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