Agency Management Fee Structure and Research 

Our approach to managing your business would be two-fold: ensure you have ongoing stewardship of the relationship and delivery of the scope of work deliverables. Ensuring the majority of resources and time are focused on creating all content and guiding when and where the content lives. Informed by our philosophy of true client partnership and always striving to be both efficient and effective with our client’s marketing budgets, our Chief Executives will all be involved providing ongoing thought leadership on your business and counsel to the core agency teams as an agency investment.

The agency fee for the scope of services outlined in your RFP is based on deliverables listed and our initial thinking about the approach of the project. This will be a flat fee and is exclusive to delivering the strategic and creative services within the designated time period outlined for some account management oversight post project.

Agency Fee: $134,000

Development of 3-4 key messaging platforms for testing. Selected messaging platform will be refined and creative guidelines will be developed to provide SiteOne a creative playbook. 2021 Go-to-Market plan; including media selection, messaging and creative playbook.

Estimated In-Depth Interviews (two rounds): $30,000

Estimated Transactional Data Analytics (optional): $170,000 - $195,000

Research to include in-depth interviews with 8 – 12 Hispanic landscape customers and prospects. Transactional data analysis and key messaging research; including a second wave of in-depth interviews.

Total Project Proposal

Total estimated costs: $334,000 - $359,000

Please note that we can craft to an existing budget. The existing proposal is based on assumptions and recommendations to a very robust strategic proposal to develop SiteOne’s initial Hispanic market go-to-market plan.