300 Pacific Coast Highway, Ste. 200
Huntington Beach, CA 92648
104 Fifth Avenue, 10th Floor
New York, NY 10011
The agency was founded in July 2001 as Grupo Gallegos.
Rebranded in 2017 to GALLEGOS United to signify the pivot from an exclusively Hispanic-focused agency to one that is more aligned with today’s multicultural landscape.
Our Soul Purpose: Driving growth through culturally attuned and creatively driven marketing
Founded in 2001 by John Gallegos, Grupo Gallegos quickly became recognized as a leading creative agency in the USA and around the globe. Our initial emphasis was helping clients with their multicultural/Hispanic efforts, never straying from our commitment to creative and strategic excellence. In order to stay in lock-step with the U.S. market's transformation, we evolved from a mindset of "multicultural marketing" to marketing to a multicultural America. In today's U.S. consumer landscape, diversity is driving growth; diversity of audience, technology and media. Disproportionate growth is coming from multicultural audiences (especially Hispanic); as such, the multicultural market is evolving from a volume minority into a growth majority. In order to help clients fully realize growth in the market we specialize in Culturally Attuned and Creatively Driven marketing solutions.
The UNITED COLLECTIVE is made up of 5 specialist agencies (GALLEGOS United, ROX United, CANVAS United, LUNA United and POLY United). Together the agencies offer a full suite of capabilities in the areas of advertising, digital marketing, public relations, social media, influencer marketing and experiential & event marketing.
Working independently and/or together as one unit to service the evolving needs of our clients. With one P&L, single ownership model, and a shared vision, the individual agencies offer our clients subject matter expertise and the ability to create a bespoke agency model/offering to service specific needs; along with the ability to customize in real time within a scope of work. Clients can work with the entire UNITED COLLECTIVE or an individual agency as needed. Regardless, the entire tool box is available and at-the-ready.
From the project overview in the Request for Proposal and initial discussions with you, we propose that GALLEGOS United be the agency lead for SiteOne Landscape Supply. We could service the business out of either the California or New York office locations. Our initial thinking would be to service the business from our California location; however, we would discuss based on your needs.
Regardless of client size or the scope of the project, there is significant Executive Leadership involvement with every client relationship. This is due to our organizational structure and unique service model.
Our service model consists of each of our clients having a Business Lead, a 20+ industry veteran that is accountable for building and maintaining a productive relationship with client partners and advises them on growing their business with diverse consumers. The Business Leads report directly to the CEO and have weekly business meetings with both him and the Executive Team to ensure our clients have the oversight and guidance from an extremely seasoned team; as well, the Business Lead works directly with a set core team consisting of Strategic and Creative Leads. They work together to determine which resources are needed throughout the year based on client needs. This ensures the most cost-efficient model that delivers results.
Please see the proposed project team; including, roles and responsibilities and bios within the Vendor Questions/Proposed Team section.
We consider ourselves a growth agency. Our origins equip us to be uniquely attuned to today's rapidly shifting culture and marketing landscape. We’ve morphed from exclusively recognized as a Hispanic agency to a culturally-attuned full-service agency. Our origins remain an integral part of who we are. As growth becomes more elusive in the U.S. and the demand for innovative strategies and creative solutions increases, clients and agencies are being forced to look for growth in new, emerging and culturally diverse consumer segments.
We deliver growth better because we understand the entire U.S. market and we’re accustomed to servicing clients across the entire landscape. And, unlike most agencies that are entrenched in legacy service models not properly aligned to understand both the diverse growth segments and the core/mass market, we’ve re-cast talent and flipped the industry operating model in order to deliver innovative and balanced growth-to-core strategies and creative.
We are independent with an entrepreneurial spirit. We don't answer to shareholders and we aren't forced to operate under the constraints of holding company models. Instead, we approach things differently and we’re able to invest in building resources that better serve our clients' needs and better address the rapidly changing landscape. This has always lent itself to being able to act when we see gaps in the market and being able to innovate to fill them. From creating and publishing two magazines, one with the largest audience reach targeting Hispanic males (Construguia) to developing the first true American craft beer targeting biculturals (SouthNorte) to most recently creating a social platform to fill a gap in the entertainment industry targeting biculturals (Espacio).
We are built for the new more with less market realities. This Hispanic marketing industry was born as a niche, and as such, Hispanic agencies had to learn to draft off general lead agencies. This often resulted in less time and budgets to realize work and deliver results. It’s from this past that we learned how to do more with less. In spite of these restrictions we built one of the most lauded strategic and creative agencies in the industry. Even as we’ve evolved, we’ve retained the challenger mindset.
We are a collective of smart, creative, culturally attuned trailblazers with unique cultural and consumer sensibilities that enable us to help brands stay in-step & grow with today's "new" consumer in ways no other marketing group can.