Our team has over 10 years of experience designing and building award-winning responsive websites and mobile applications, recognized with prestigious accolades such as Webby's and Communications Arts. We have assisted our clients with everything from smaller scale templated builds through services like WordPress, to complex Ruby on Rails custom-built applications and content management systems. We are also capable of developing more immersive experiences such as augmented reality and interactive kiosk software for experiential events.
We have the capabilities of developing scalable campaigns, from short-term to long-term, to nano to macro influencers for all our clients across categories. We deliver all campaign needs with custom, hands-on service and an end-to-end solution. Our services include talent procurement, ideation, media execution, campaign optimization, analytical insights, and wrap-up reporting. Our Collective's "Tribe of Influence" model begins with proprietary social media insights, leading to the development and production of bespoke consumer experiences and story based content produced with culturally relevant talent, stimulating consumer conversations, increasing brand awareness, and driving digital engagement. This model is led by consumer experience and developing genuine stories that inspire action, increase brand awareness, and drive digital engagement. We aim to have the right influencers for our clients, from up and coming to affinity-based or geography based talent.
Using agency strong ties with influencers, we are able to utilize them for marketing content/products.
With an in-house team always prepared to create content, we are ready to provide fresh content for audiences to be part of the current conversations.
Working with several clients in separate industries, we have proven to generate consistent engagement for social media posts.
Our approach to social media strategy is to identify competitors, gather data, analyze competitors' activity and social media content.
Identify competitors, gather data, analyze competitors' activity and social media content.
With 'got milk?' our team developed a longer term influencer strategy to provide ongoing awareness of the brand among desired audiences in California with a goal of driving consideration. Through different times of the year, we worked with a customized list of influencers and also influencers that the brand has had long-term relationships with. Our strategy enlisted a wide range of scalable influencers consisting of emerging influencers, an audience that drive passion in their work, and established influencers who have a large reach. Through a curated thematic selection of influencers from food, fashion, art, music, we reached our core audience resulting in above benchmark results.
With Xfinity we leveraged top bi-cultural YouTubers to build awareness on the new bilingual Voice Remote Control. We built relevancy with Hispanics with ownable content that depicted how they switch between languages on everyday life situations. We broke through the noise with a humorous approach, further cementing Xfinity in our audience's life and contributing unprecedented brand love.
Set goals, choose platforms, design content process, research content and keywords, create a schedule, utilize influencers, track and adjust.
Using our in-house technology platforms, we will compile an analytics report to analyze content performance.
Choose objective, select placements, set audience, define budget and schedule, choose ad format.
Kate del Castillo (Sign My Tweet)
In a true manifestation of biculturalism and crossroads of cultures, Kate del Castillo created a fandom as Pilar Zuazo in Showtime's Weeds and then went on to play the notorious Reina del Sur on Telemundo. Living up to Xfinity's purpose of "connecting people to what they love the most" we brought Kate to her fans in a truly special way.
Bones Love Milk | Freestyle Delivery
To reach a tween/teen target that smells 'advertising' a mile away and gravitates towards brands like Red Bull, we flipped the script for Milk, creating a surprisingly socially driven effort called "Freestyle Delivery". This campaign was designed to give local Southern California teens an unforgettable experience by ordering free pizza and milk delivered to their door by the top professional skateboarders and BMX riders around. This small budget social effort generated over 10MM video views and grew our Instagram community by 40% over one month, increasing consideration from our target by 137%.
We follow the tried and true newsroom approach in which a trifecta of a social strategist, maker and writer work as a team to ensure they have a tight pulse on social conversations and are empowered to respond in a timely and contextually thoughtful manner within the preferred language. Some of the social communities we manage for clients have received top ranking because of their engaged Hispanic fanbase; including those for JCPenney and Comcast. We currently manage the social communities for the following brands.
We oversee the bilingual social channels for many of our clients, including community management across all owned social platforms. This monitoring includes checking for spammers and reviewing public and private conversations. Our social team monitors these incoming private messages and responds or routes the message to the appropriate client contact for response. Additionally, we mine for insights gleaned from owned channels, sharing with our creative and strategy teams to inform future content optimization.
As part of this tracking we prepare a variety of qualitative & quantitative performance reports at regular intervals. The data covered in these reports includes content engagement rates (i.e. Facebook likes, comments, shares), follower/fan growth information, and community management responses/replies. We leverage this data to assist in determining the success of set KPls and content optimization. An example of reporting output and cadence is as follows:
We are a collective of smart, creative, culturally attuned trailblazers with unique cultural and consumer sensibilities that enable us to help brands stay in-step & grow with today's "new" consumer in ways no other marketing group can.